2,000 UK adults surveyed show London has the highest dry skin rate (42%), with cold weather and long hot showers as key causes.

2,000 UK adults surveyed reveal London has the highest dry skin rate (42%), followed by the North East (40%) and East Midlands (32%). 94% experience dry skin at some point, with issues prominent around legs, hands, and feet. Cold weather (47%) and sun exposure (29%) are main causes, while 85% blame shower routine. Dermatologist Emma Amoafo-Mensah warns long hot showers strip skin of oils, leading to dryness.