South Korea fines e-commerce giant Coupang $12.44m for manipulating search algorithms and posting false reviews to boost private-label sales.

South Korea's Fair Trade Commission fined e-commerce giant Coupang $12.44m for allegedly manipulating search algorithms and posting false product reviews to boost sales of its own private-label items. Coupang used deceptive algorithms between Feb 2019 and now to prioritise its private-label products on its platform, and also employed 2,297 staff to write positive reviews for them. The company and its subsidiary, Coupang Private Label Brands, were referred to prosecution and ordered to take corrective measures.

June 13, 2024
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