Mondelēz and Lotus Bakeries partner to expand Lotus Biscoff® in India and create co-branded chocolates.
Mondelēz International and Lotus Bakeries announced a strategic partnership to expand Lotus Biscoff® cookie brand in India and create co-branded chocolate innovations combining Biscoff® with Cadbury, Milka, and other key chocolate brands in Europe. The partnership aims to accelerate growth for both companies and offers new opportunities in the $45,000 crore Indian biscuit market. The products will be rolled out in the second half of next year.
June 13, 2024
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