Hua'er songs revitalize northwest China tourism through UNESCO-recognized cultural promotion.

Folk melodies, particularly Hua'er songs, are reviving tourism in northwest China, with the strengthening link between culture and tourism creating more opportunities for local folk singers to showcase traditional art to tourists. Hua'er, inscribed by UNESCO as intangible cultural heritage in 2009, is being actively promoted through music festivals, drama, operas, and dance dramas, helping to boost tourism and income in the region.