Chinese fast-fashion brand Shein raises core product prices ahead of IPO to boost revenues and profit margins.
Chinese fast-fashion brand Shein, known for low-priced clothing, has increased prices on some core products by over a third ahead of its planned Initial Public Offering (IPO). Shein's price hikes surpassed those of rivals H&M and Zara, with the aim of boosting revenues and improving profit margins. The retailer plans to enter new markets, partner with outside brands, and take a larger share of established markets like the US and UK.
June 12, 2024
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