27-year-old influencer-turned-boxer Jake Paul launches personal care brand W, targeting Gen Z men, with products at Walmart and Amazon.

27-year-old influencer-turned-boxer Jake Paul has launched a personal care brand called W, targeting Gen Z men. Inspired by a CVS trip, Paul aims to disrupt the outdated men's grooming market with a collection of deodorants, body spray, and body wash available at Walmart. The brand's products, priced under $10, will also be available on Amazon later this summer.

June 12, 2024
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