TikTok introduces photo search feature in TikTok Shop, challenging Google's visual search dominance.
TikTok introduces a new photo search feature to its TikTok Shop, allowing users to find similar products by taking or uploading a photo. This move challenges Google's visual search dominance and aims to compete with other e-commerce players like Amazon, Klarna, and Cherry. The feature is available in the US and Southeast Asia, with TikTok investing $400m in platform safety and a team of 7,500 to ensure user safety.
June 11, 2024
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