Novo Nordisk's brand value surges 59%, challenging Lego for Denmark's most valuable brand.
Novo Nordisk, maker of weight-loss drugs Ozempic and Wegovy, is challenging Lego for the title of Denmark's most valuable brand. Novo Nordisk's brand value surged 59% to $5.1bn, while Lego's brand value grew just 3% to $8bn. If Novo Nordisk continues to manage its brand well and meet demand for its products, it could surpass Lego in the 2025 rankings, according to Brand Finance.
June 12, 2024
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