European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading; SVOD is most popular, and 58% want an all-in-one platform.

Bango's "Subscription Wars: Super Bundling Awakens Europe" report reveals European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading at €814 and €684 respectively. SVOD is the most popular subscription type with 70% opting for it. Price increases lead 42% to cancel subscriptions; 31% downgraded due to ad-supported tiers. 58% desire an all-in-one subscription platform.

June 12, 2024
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