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European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading; SVOD is most popular, and 58% want an all-in-one platform.
Bango's "Subscription Wars: Super Bundling Awakens Europe" report reveals European subscribers spend an average of €696 per year on subscriptions, with UK and Germany leading at €814 and €684 respectively.
SVOD is the most popular subscription type with 70% opting for it.
Price increases lead 42% to cancel subscriptions; 31% downgraded due to ad-supported tiers.
58% desire an all-in-one subscription platform.
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Los suscriptores europeos gastan una media de 696 euros al año en suscripciones, con el Reino Unido y Alemania a la cabeza; SVOD es el más popular y el 58% quiere una plataforma todo en uno.