Apple becomes the world's first $1 trillion brand, according to Kantar BrandZ's 2024 report.

Apple becomes the world's first trillion-dollar brand, according to Kantar BrandZ's Most Valuable Global Brands Report 2024, marking an 15% increase from the previous year. This milestone makes Apple the first brand to surpass $1 trillion in brand value. Alphabet's Google and Microsoft followed Apple in the ranking with $753 billion and $713 billion respectively.

June 12, 2024
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