Apple becomes the world's first $1 trillion brand, according to Kantar BrandZ's 2024 report.
Apple becomes the world's first trillion-dollar brand, according to Kantar BrandZ's Most Valuable Global Brands Report 2024, marking an 15% increase from the previous year. This milestone makes Apple the first brand to surpass $1 trillion in brand value. Alphabet's Google and Microsoft followed Apple in the ranking with $753 billion and $713 billion respectively.
June 12, 2024
4 Articles