2023 WNBA viewership and attendance surged, averaging 1.32 million viewers and reaching 400,000 in-person attendees, attributed to a strong rookie class.
The WNBA has experienced a significant surge in viewership and attendance, with games averaging 1.32 million viewers across ABC, ESPN, ESPN2, and CBS, nearly triple the 2021-22 season's average (462K). In May, the league reported that over 400,000 fans attended games, marking the highest attendance in 26 years. This growth has been attributed to a strong rookie class, including Caitlin Clark, Angel Reese, and Cameron Brink, who have generated interest and increased merchandise sales.
June 10, 2024
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