10-minute grocery apps like Swiggy expand rapidly in India, impacting traditional mom-and-pop stores and potentially reaching a $40B market.

Indians are increasingly using 10-minute grocery apps, such as Swiggy, which have warehouses across the country to quickly deliver food items and other products. This business model is changing the way Indians shop and poses a threat to millions of mom-and-pop stores that once dominated the grocery trade in India, where big supermarkets are relatively scarce. The quick commerce market in India could reach $40 billion, according to Goldman Sachs.

June 11, 2024
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