Clemenger BBDO launches Social, PR, and Influence practice Chemistry Set, led by Rhian Mason.
Clemenger BBDO announces the launch of its new Social, PR, and Influence practice, Chemistry Set, to help brands lead and design culture. Rhian Mason, former head of social at Emotive, will lead the practice as head of cultural design. Mason will collaborate with chief strategy & experience officer Simon Wassef to help brands participate in and experiment with culture, connecting with audiences in their preferred spaces.
June 10, 2024
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