South Africa's largest DOOH publisher, Polygon, plans to expand its network across Africa, targeting petrol station forecourts under the Vivo brand.

South Africa's largest programmatic digital out of home (DOOH) publisher network, Polygon (www.PDOOH.co.za), plans to expand its network across Africa, offering a single entry point for marketers to access the continent's largest DOOH inventory. The expansion starts with Namibia, Botswana, and Zambia in June, followed by Mauritius, Ghana, and Kenya in August, and will extend to Nigeria, Uganda, Zimbabwe, Mozambique, and Angola by year's end. The initiative targets petrol station forecourts under the Vivo brand, leveraging partnerships to provide high-traffic advertising opportunities.