Instagram may soon allow cross-posting Stories to WhatsApp, potentially boosting content reach.

Instagram may soon allow users to cross-post Stories to WhatsApp, leveraging its 450M daily users and growth in Western markets. Users already cross-post to Facebook, but adding WhatsApp could boost content reach. While formatting and sticker compatibility issues exist, linking through WhatsApp Channels (500M users) could be valuable. This feature is still in back-end code and not confirmed.

June 10, 2024
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