Direct-to-consumer tea brands, including a Ludhiana-based company, are entering India's $11.1 billion tea market, drawing inspiration from Starbucks' coffee revolution.
In India, a new wave of direct-to-consumer tea brands is entering the market, estimated at $11.1 billion in 2023, as reported by IMARC Group. Innovators like Muneet Arora and Balkirat Singh, brother and sister duo, started a Ludhiana tea brand offering premium blends and sparkling teas. They aim to add a fresh spin to the traditional tea industry, inspired by Starbucks' coffee revolution.
June 10, 2024
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