Australia launches a $63.4m anti-vaping/smoking ad campaign targeting youth, adults, and Indigenous adults.
Australia launches a $63.4m national anti-vaping advertising campaign to curb vaping and smoking, targeting four key groups - young people who vape, adults who vape, adults who smoke, and Indigenous adults who smoke. The ads will run across TV, social media, radio, cinema, and other platforms until December. The prevalence of vaping, particularly in young people, has skyrocketed, causing alarm among public health officials.
June 09, 2024
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