Hedgehog CEO John Matze plans to launch a new social media platform, Hedgehog, as an alternative for everyday Americans.

Hedgehog CEO John Matze aims to create a new social media platform, Hedgehog, as an alternative to existing ones, promising a community "for everyday Americans" and not bad actors. Matze, who co-founded Parler, wants to avoid the chaos and divisive discourse that plagues other platforms, focusing on building a community of highly engaged and loyal readers seeking to have thoughtful discussions.