United Airlines launches Kinective Media, a personalized ad platform targeting travel behaviors.
United Airlines launches Kinective Media, a first-of-its-kind media network that uses insights from travel behaviors to target personalized ad content and offers across various platforms, including its mobile app and in-flight entertainment system. The airline plans to collaborate with brands such as Norwegian Cruise Line, Macy's, and IHG Hotels & Resorts, and will officially launch the platform at the Cannes Lions International Festival of Creativity.
June 07, 2024
9 Articles