PR expert suggests ITV's This Morning could benefit from Phillip Schofield's return after affair scandal.
PR expert Edward Coram James speculates that ITV's This Morning could benefit from Phillip Schofield's return, following his absence due to an affair scandal. Schofield, once a staple on the show for 21 years, faced backlash and was dropped by his management team. New hosts Cat Deeley and Ben Shephard have reportedly struggled to engage viewers, leading Coram James to suggest that ITV needs Schofield's popularity and discipline to remain relevant.
June 08, 2024
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