Ujjivan Small Finance Bank survey reveals differing banking preferences between metro and non-metro customers.
Ujjivan Small Finance Bank survey reveals varied preferences for banking customers in metros and non-metros. Non-metro customers prioritize higher insurance coverage and transparency, while metro customers seek lifestyle perks like shopping and travel offers, with both groups interested in airport lounge access. The study was conducted at over 400 branches, highlighting the importance of understanding regional customer expectations for tailored premium banking solutions.
June 07, 2024
4 Articles