Search optimization company Yext, valued at $600M, explores sale amid takeover interest.

Search optimization company Yext, valued at $600M, is exploring a sale after attracting takeover interest, according to sources. Yext specializes in optimizing search results for corporate clients in online platforms and apps, including Amazon Alexa, Google Maps, and Apple's Siri. The company has hired investment bankers to prepare for strategic alternatives, but it remains uncertain if a deal will proceed.