Sam's Club launches Member's Mark Community, an opt-in network of 50,000 members for deeper engagement and product input.

Sam's Club introduces Member's Mark Community, an opt-in network with 50,000 members, to drive deeper engagement and loyalty. Members participate in activities like flavor voting, product testing, and providing ongoing feedback to help shape Member's Mark private-label products. This dynamic consumer engagement approach aims to set Sam's Club apart in the 'experience economy' and cater to members' needs.