Nigeria launches first scientific Audience Measurement System for broadcast industry, replacing diary method.

Minister of Information and National Orientation, Mohammed Idris, launches Nigeria's first scientifically-based Audience Measurement System (AMS) for the broadcast industry. The technology-driven system aims to provide accurate TV audience information, attract investment, create jobs, and boost sector contribution to GDP. It will replace the age-old diary method and provide insights into viewers' habits and content preferences.