Netflix redesigns TV app for easier content discovery, introducing larger title cards, auto-playing trailers, and a top-side menu.

Netflix is redesigning its TV app for the first time in over a decade, aiming to make it easier for users to find content. The streaming platform is testing a new home screen layout featuring larger title cards, automatically playing trailers, and replacing the left-side menu with a top-side menu. This redesign comes as Netflix looks to increase user engagement time and attract subscribers to its new ad-supported tiers.

June 06, 2024
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