Music producer Metro Boomin partners with NBA for 2024 Finals campaign, featuring his song "Runnin Outta Time" in a commercial before Game 1.

Music producer Metro Boomin partners with NBA for 2024 Finals campaign featuring his song "Runnin Outta Time" in a commercial airing before Game 1. The partnership aims to blend basketball excitement and music, with Metro Boomin also performing at an invite-only GQ x ESPN Watch Party and Concert. Additionally, ESPN and Drake's OVO brand collaborate to create a limited edition NBA Finals jacket.