75% of UK adults experience 'inattentional blindness', leading to missed bill increases and better deals, per a giffgaff study.

75% of UK adults suffer from 'inattentional blindness', causing them to miss important changes like bill increases and better deals, according to a study by giffgaff. This phenomenon, where people fail to notice things right in front of them due to lack of attention, results in potential money losses. Giffgaff aims to raise awareness and help people make more informed decisions, such as considering their cheaper phone and monthly airtime plans.

June 06, 2024
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