UK's Advertising Standards Authority clears Alzheimer's Society's dementia death ads after 235 complaints.
The Alzheimer's Society's ads, which detailed the death of a woman with dementia, have been cleared by the UK's Advertising Standards Authority (ASA) after receiving 235 complaints. The TV and radio ads, broadcast in March and April, presented a man discussing his mother's death due to dementia, and aimed to highlight the progressive nature of the condition. The ASA acknowledged the emotional impact of the ads but concluded that any distress caused was justified due to the accurate and compassionate portrayal of the disease.
June 04, 2024
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