European Union's General Court rules against McDonald's "Big Mac" trademark for poultry products, favoring Supermac's.
The European Union's General Court ruled in favor of Irish fast-food competitor Supermac's in a trademark dispute against McDonald's, determining that McDonald's does not have the right to use the term "Big Mac" for poultry products. The court's decision can be appealed to the Court of Justice of the European Union. McDonald's trademark registration for meat and poultry products in the EU, which was registered in 1996, is affected by this ruling.
June 05, 2024
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