Wild Rose Florist in Auckland introduces sustainable compostable cellulose wrap and wool packaging for flower delivery.

The Wild Rose Florist & Gift Store in Auckland, NZ, has introduced sustainable packaging for flower delivery, replacing traditional non-biodegradable plastic cello with compostable cellulose wrap and wool. The wool, sourced from non-textile waste, can hold 40% of its weight in water, hydrating flowers during transport. Owner Melanie Kennerley aims to share this eco-friendly solution with other florists.

June 04, 2024
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