Dr Pepper surpasses Pepsi to become 2nd largest soda brand in US, with Coca-Cola leading.
Dr Pepper has overtaken Pepsi to become the second-biggest soda brand in the US, according to market share data from Beverage Digest. Coca-Cola remains the leading soda brand, with Dr Pepper and Pepsi both accounting for 8.3% of the market share in 2023. Dr Pepper's steady growth over two decades is credited to increased marketing efforts, new flavors, and a strong social media presence.
June 03, 2024
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