3 brothers developed the YouChoose app to revolutionize pet and livestock trading, improving transparency in animal breeding.

Gavin Bragg, Jeremy Challoner, and Hayden Challoner, who grew up raising ostriches, have developed the YouChoose app, aimed at revolutionizing the pet and livestock trading industry. Their childhood immersion in animal breeding and raising inspired their eldest brother, Jeremy, to build the app. YouChoose aims to improve transparency in animal breeding, connecting buyers and sellers of pets and livestock.