Joanna Gomer becomes Lidl GB's marketing director, succeeding Claire Farrant.
Joanna Gomer appointed as Lidl GB's marketing director, replacing Claire Farrant. Gomer, previously head of campaigns and media, joined Lidl from Tesco in 2016. She is responsible for all marketing functions, including strategy, campaigns, consumer communications, and digital. Gomer has overseen significant marketing campaigns, including Lidl's 'Super' campaign and the award-winning 'Ode to Bakery'.
June 03, 2024
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