Instagram tests unskippable 3-5 sec 'Ad Breaks' ad feature, sparking user backlash.

Instagram is testing a new unskippable ad feature called 'Ad Breaks' that forces users to watch 3-5 seconds of ads before they can continue scrolling through their feed. The social media platform, owned by Meta, is currently rolling out the feature to a small group of users, with no official announcement made. The new feature has led to backlash from users, who consider it intrusive and unwelcome.

June 03, 2024
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