GWM Australia and New Zealand debuted the Cannon Alpha Hybrid, the country's first full hybrid ute, with a campaign by The Hallway.

GWM Australia and New Zealand debuted the all-new Cannon Alpha Hybrid, the country's first full hybrid ute, with a campaign by The Hallway. The integrated campaign showcases the powerful performance and off-road capabilities of the Cannon Alpha, featuring a TVC set in a rugged location where the vehicle tows a boat up a steep ramp with ease. The campaign's tagline is 'Makes effort look effortless'.