Australia's largest health fund, HCF, introduces 'Value Ads' initiative, giving members 60% of ad placements and showcasing real-life stories.
HCF, Australia's largest not-for-profit health fund, introduced 'Value Ads', a member initiative that offers participants 60% of HCF's advertising airtime and placements. Developed by Clemenger BBDO, the campaign showcases real-life member stories across TV, radio, social, digital, out-of-home, and in-branch platforms. This initiative is part of HCF's creative platform 'We Put Our Money Where Our Members Are'.
June 03, 2024
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