Rolex increases UK watch prices by 4% due to record gold prices.

Rolex raises UK watch prices by 4% due to gold's record highs, with the Daytona chronograph in white gold increasing by £1,500 to £38,700, and the yellow gold GMT Master II rising from £34,000 to £35,400. Rolex adjusts prices yearly, viewing the changes as indicators of the UK's economic strength. The company has produced over 1 million watches annually, with sales surpassing 10 billion Swiss francs ($11.08 billion).