Queensland launches $9.2m "Bluey's world, for real life" tourism campaign, featuring Bluey and Robert Irwin.

Queensland launches $9.2m tourism campaign featuring Bluey and Robert Irwin. The "Bluey's world, for real life" campaign aims to attract tourists to Queensland using the popular cartoon character and Australia Zoo's Robert Irwin. The campaign was launched with a world record attempt at "Keepy Uppy", a favourite pastime of the Bluey family, involving participants in Brisbane, Cairns and on the Gold Coast.

June 02, 2024
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