Heineken featured fan selfies on biodegradable confetti at the 2024 UEFA Champions League Final Trophy celebration.
Heineken celebrated real hardcore fans at the UEFA Champions League Final 2024 by featuring their faces on biodegradable confetti during the Trophy celebration. Fans submitted selfies to be part of the 'Hardcore Celebration,' with one lucky supporter attending the final. This marked the first time fans were part of the official Trophy lift, symbolizing Heineken's commitment to fan inclusion and diversity.
June 02, 2024
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