VF Corp appoints Lululemon's ex-CPO Sun Choe as Vans' global brand president for sales turnaround.

VF Corp. has appointed Sun Choe, formerly Lululemon's chief product officer, as the new global brand president of Vans. Choe, who has over 25 years of experience in design and merchandising for major brands, will lead a turnaround for Vans, which has reported seven consecutive quarters of declining sales. Choe is known for helping Lululemon expand into footwear during her tenure there.