TikTok halts e-commerce expansion in Europe, shifts focus to US amid potential divest-or-ban law.

TikTok has paused plans to launch its e-commerce business in major European markets, including Spain, Germany, Italy, France, and Ireland. The company is instead focusing on growth in the US, where it is fighting a potential divest-or-ban law. The move may surprise merchants in the region and reflects ByteDance's objective of entrenching itself in the US to prove its value to domestic merchants and consumers.