Mattel introduces a new range of Barbie dolls featuring trailblazing women in sports.
Mattel introduces a new range of Barbie dolls featuring nine trailblazing women in sports, including soccer star Mary Fowler and tennis champion Venus Williams. Mattel's Krista Berger states the brand aims to acknowledge the impact of sports on fostering self-confidence, ambition, and empowerment among the next generation. However, the authenticity of this effort is questioned as discussions about Mattel's revamp of its Barbie range matter, as play is foundational to children's development and dolls hold significant value in shaping their early lives.
May 30, 2024
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