58% of urban Indian consumers prioritize nutrition over taste in snacking, according to a global study by Wonderful Pistachios.

A global study by Wonderful Pistachios reveals Indian consumers prioritize nutrition over taste in snacking, surpassing the global average. 58% of urban Indians base food purchasing decisions on nutritional benefits, while 86% have purchased nuts within six months. Indian consumers also prefer protein-rich food options, with 90% seeking protein-rich foods, reflecting a shift towards health-conscious snacking.

May 29, 2024
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