Toyota's global sales and production dropped 4.5% and 8.8% in April due to China price war, Japan decline, and Prius halt.
Toyota's global sales and production dropped in April due to a price war in China and a decline in Japan, resulting from a halt in production of the Prius model and a safety test scandal at its small car unit. These declines in China (-27%) and Japan (-14%) offset the growth in Europe (+20%) and North America (+16%). Global sales decreased 4.5% to 835,788 vehicles, while global output declined 8.8% to 816,601 units.
May 30, 2024
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