Google partners with AR startup Magic Leap to build immersive experiences, signaling potential return to AR/VR market.
Google and augmented reality startup Magic Leap have announced a strategic partnership to build immersive experiences blending physical and digital worlds. The companies will join forces to combine Magic Leap's optics and device manufacturing expertise with Google's technology platforms. This partnership signals a possible return for Google to the AR/VR market, as it competes with rivals Meta and Apple.
May 30, 2024
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