Alexander Wang's Ricco bag ad uses celebrity lookalikes of Taylor Swift, Ariana Grande, Kylie Jenner, and Beyoncé, sparking controversy.
Alexander Wang's new video campaign uses celebrity lookalikes of Taylor Swift, Ariana Grande, Kylie Jenner, and Beyoncé for its Ricco bag ad, sparking controversy and praise. Some see it as a clever marketing tactic, while others question its taste and potential to upset the real celebrities. This isn't the first time fashion brands use impersonators in ad campaigns; Ariana Grande sued Forever 21 in 2019 for similar strategies.
May 29, 2024
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