Volkswagen Group plans to directly sell new cars online to Irish customers from June 2026, phasing out dealer contracts.

Volkswagen Group plans to sell new cars directly online to Irish customers from June 2026, phasing out current contracts with dealers. Under a new agency sales model, dealers will manage car handovers for a set fee, while car purchases will be made directly from the manufacturer. This move aligns with other carmakers' digital sales strategies, offering customers the choice to buy online or visit dealerships.