UK-based OOH operator Wildstone plans to enter Australia's $1.07bn market, targeting growth and independent billboard media operators.
Wildstone, a UK-based OOH operator, plans to enter Australia's $1.07bn market, building on its European success with over 5,000 static and digital assets since 2010. The company, led by oOh! Media co-founder Noel Cook, aims to acquire existing portfolios, develop new locations, and convert static sites to digital, targeting Australia's double-digit growth and strong independent billboard media operators.
May 28, 2024
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