Toronto's Casey House launches "Stigmavir" campaign to combat HIV stigma in healthcare.

Toronto-based HIV care hospital, Casey House, has launched the "Stigmavir" campaign to address HIV stigma in healthcare. The campaign introduces a fictional anti-viral drug called Stigmavir, and includes a musical PSA set to an adaptation of Gloria Gaynor's "I Will Survive." Casey House offers an HIV Stigma-Free symbol and toolkit for healthcare practitioners to create compassionate, inclusive spaces for patients.

May 29, 2024
4 Articles