PayPal plans to build an ad sales business using user data and hires Mark Grether to lead the new ad division.
PayPal plans to build an ad sales business using data from its millions of users, aiming to boost growth by offering targeted ads to both its customers and non-endemic advertisers. The company has hired Mark Grether, former head of Uber's advertising unit, to lead the new ad division. PayPal intends to create a retail media network to leverage its user data and target customers on and off its platform.
May 28, 2024
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